Shrobon — Omnichannel Customer Engagement Platform
Effective Date: 1 November 2025 | Last Updated: 1 November 2025
Version 2.0 — Issued by: Oleyn Pte. Ltd. (UEN: 202432609R), Singapore
Primary jurisdiction: Singapore — Personal Data Protection Act 2012 (PDPA)
Additional jurisdictions: EU/EEA (GDPR), UK (UK GDPR), Australia (Privacy Act 1988), Bangladesh, USA/California (CCPA/CPRA), Canada (PIPEDA), ASEAN
DPO Contact: dpo@oleyn.ai | +65 8960 1986
Shrobon is an omnichannel customer engagement platform operated by Oleyn Pte. Ltd., a company incorporated in Singapore. Shrobon enables businesses — primarily e-commerce merchants — to manage customer conversations across channels including WhatsApp, Instagram, Facebook Messenger, email, and web chat, supported by artificial intelligence (AI) features including automated triage, routing, and response suggestions.
This Global Privacy Policy describes how we collect, use, disclose, store, and protect personal data across all jurisdictions in which we operate. It is structured in two parts:
Our primary legal obligations are under Singapore’s Personal Data Protection Act 2012 (PDPA). We also comply with applicable data protection laws in every jurisdiction where we have clients or process personal data.
Companies and merchants that subscribe to the Shrobon platform (“Clients”). Shrobon acts as a data controller for Client account data, and as a data intermediary/processor for End User personal data processed on behalf of Clients.
Customers of our Clients whose personal data is processed through Shrobon-powered channels (“End Users”). The Client is the primary data controller for End User data. Shrobon processes this data on the Client’s behalf and under their instructions.
Individuals who visit shrobon.com or enterprise.shrobon.com.
Note to End Users: Your primary data controller is the business (our Client) you are communicating with. For rights requests and complaints about how your information was used in a conversation, please contact that business first. For platform-level concerns, contact dpo@oleyn.ai.
Shrobon’s legal role varies depending on the data involved:
| Data & Scenario | Shrobon’s Role | Applicable Obligations |
|---|---|---|
| End User conversations processed for Clients | Data Processor / Intermediary | Protection & Retention; DPA obligations to Client |
| Client account, billing & contact data | Data Controller | Full obligations under PDPA and applicable laws |
| AI triage/routing of conversation data | Data Processor / Intermediary | PDPC AI Guidelines; GDPR Art.22 where applicable |
| Website visitor analytics | Data Controller | PDPA; GDPR (for EU visitors); CCPA (for CA visitors) |
As a data processor/intermediary, Shrobon processes End User personal data solely on the documented instructions of the Client. Clients remain responsible for ensuring their End Users are lawfully informed about how their personal data is used.
Shrobon does not determine what personal data End Users share. This is governed by the Client’s service terms and the End User’s choices.
Shrobon does not intentionally collect through its platform interface: government-issued identification numbers (NRIC, passport, Social Security, Aadhaar), financial account or payment card numbers, biometric data, or medical/health records. If such data appears in a conversation, the Client bears responsibility for appropriate handling.
In accordance with applicable AI governance frameworks including the PDPC’s Advisory Guidelines on Use of Personal Data in AI Recommendation and Decision Systems (March 2024), IMDA’s Model AI Governance Framework for Generative AI (2024), and equivalent standards in other jurisdictions, Shrobon discloses the following:
All AI-generated routing decisions, response suggestions, and priority flags are reviewed by human agents before action is taken. Shrobon’s AI does not make final binding decisions affecting End Users without human involvement. Clients can configure the level of automation applied to their channels, but the platform is designed with human-in-the-loop as the default.
AI models process conversation text and associated metadata to generate outputs. All processing occurs on infrastructure hosted in Singapore. Shrobon does not use End User personal data to train, fine-tune, or improve foundational AI models without explicit written consent from the Client.
Where AI routing or prioritisation could be considered an automated decision affecting an individual, Shrobon ensures a human agent remains responsible for any consequential action. Users in jurisdictions with specific automated decision-making rights (EU, UK, Australia from 2026) may contact dpo@oleyn.ai to request human review of any AI-influenced outcome.
Clients using Shrobon’s AI features are required to disclose AI involvement in their customer communications in accordance with applicable platform policies and regulatory guidance. Shrobon provides disclosure template language to Clients upon request.
We process personal data under the following legal bases, as applicable in each jurisdiction:
| Basis | When Applied | Applicable Law |
|---|---|---|
| Contract performance | Necessary to deliver services to Clients under our subscription agreement | PDPA; GDPR Art.6(1)(b); APPs |
| Legitimate interests | Platform security, fraud prevention, service improvement, internal analytics | PDPA; GDPR Art.6(1)(f); APPs |
| Consent | Direct marketing to prospects; optional analytics features; certain cross-border transfers | All jurisdictions — consent must be freely given, specific, informed and withdrawable |
| Legal obligation | Complying with court orders, regulatory requests, tax obligations | All jurisdictions |
| Vital interests | Life/safety emergencies where no other basis applies | GDPR Art.6(1)(d); equivalent provisions |
For End Users: The legal basis for processing your data through a Client’s channel is determined by the Client as data controller. Refer to the Client’s own privacy policy for details.
All personal data collected and processed by Shrobon is stored on servers located in Singapore. This is our primary and default processing location for all Clients regardless of their jurisdiction.
Shrobon engages a limited number of vetted third-party sub-processors (e.g. cloud infrastructure, transactional email, error monitoring). Where a sub-processor is located outside Singapore, we ensure:
A current list of Shrobon’s sub-processors is available upon request to dpo@oleyn.ai.
Clients are responsible for: securing their Shrobon workspace credentials; managing user access and permissions within their account; configuring data retention and deletion settings; and ensuring their own compliance with applicable laws when instructing Shrobon to process personal data.
Personal data is retained only as long as necessary for the stated purpose, or as required by applicable law.
| Data Category | Retention Period | Basis |
|---|---|---|
| Client account and profile data | Duration of contract + 3 years | Contractual / legal obligations |
| End User conversation logs | 24 months from conversation date (configurable by Client down to 3 months) | Service delivery; Client instruction |
| Website visitor and analytics logs | 12 months | Security monitoring; service improvement |
| Billing and financial records | 5–7 years depending on jurisdiction | Tax and accounting obligations (IRAS, ATO, CRA etc.) |
| Security and access audit logs | 12 months | Security monitoring; regulatory compliance |
| Consent records | 7 years (or duration of consent + 3 years) | Legal accountability; regulatory requirements |
| Data breach incident records | 5 years | Regulatory accountability |
Upon account termination or a verified deletion request, Shrobon will securely delete or anonymise personal data within 30 days, subject to any applicable legal hold obligations. Clients may request earlier deletion at any time.
Shrobon uses the following categories of cookies and tracking technologies on our websites:
| Category | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Authentication sessions, CSRF protection, security tokens — platform cannot function without these | No |
| Functional / Preference | Remembering your language, display settings, or dashboard preferences | Yes |
| Analytics | Aggregate, anonymised usage data to improve platform performance — no individual tracking | Yes |
| Marketing / Advertising | NOT USED — Shrobon does not use advertising or cross-site tracking cookies | N/A |
You can manage cookie preferences through your browser settings. Disabling strictly necessary cookies may impair platform functionality. For EU/UK users, we obtain consent before placing non-essential cookies.
Shrobon does not sell, rent, or trade personal data to third parties. We may share data in the following circumstances:
We share data with vetted sub-processors that support platform operations, under enforceable DPAs. Categories include: cloud infrastructure, transactional email delivery, error and performance monitoring, and payment processing. Full list available on request.
Each Client accesses only data associated with their own Shrobon workspace. Shrobon does not grant cross-Client data access under any circumstances.
We may disclose personal data where required by applicable law, a court order, or a regulatory request from authorities such as the PDPC (SG), OAIC (AU), ICO (UK), EDPB (EU), or other applicable regulatory bodies. Where legally permissible, we will notify affected Clients before complying.
In the event of a merger, acquisition, restructuring, or sale of Oleyn Pte. Ltd. or Shrobon, personal data may transfer as part of the transaction. We will notify Clients at least 30 days in advance and provide options to request data deletion.
In exceptional circumstances, we may disclose personal data to prevent serious harm to individuals or the public. We will document the basis for any such disclosure.
Shrobon maintains a documented, tested Data Breach Response Plan. Our breach notification commitments are:
| Jurisdiction | Notification Deadline | Notify Who |
|---|---|---|
| Singapore (PDPA) | 3 business days of breach assessment | PDPC; affected Clients (for relay to End Users) |
| EU/EEA (GDPR) | 72 hours of becoming aware | Lead Supervisory Authority; data subjects if high risk |
| UK (UK GDPR) | 72 hours | ICO; data subjects if high risk |
| Australia (Privacy Act) | As soon as practicable | OAIC; affected individuals if eligible data breach |
| Canada (PIPEDA) | As soon as feasible | OPC; affected individuals |
In all cases, Shrobon will notify the affected Client immediately upon discovering a breach involving data processed on their behalf, so the Client can fulfil their own notification obligations to regulators and individuals.
To report a suspected breach: dpo@oleyn.ai — subject line: URGENT — DATA BREACH.
The following core rights apply to all users regardless of jurisdiction. Additional jurisdiction-specific rights are set out in Section 13.
| Right | What It Means | How to Exercise |
|---|---|---|
| Access | Know what personal data we hold about you | Email dpo@oleyn.ai |
| Correction | Correct inaccurate or incomplete data | Email dpo@oleyn.ai or update in-account |
| Deletion / Erasure | Request deletion of your data (subject to legal retention) | Email dpo@oleyn.ai |
| Portability | Receive your data in a machine-readable format | Email dpo@oleyn.ai |
| Objection / Opt-out | Object to processing for direct marketing or legitimate interests | Email dpo@oleyn.ai or use in-email unsubscribe |
| Withdraw Consent | Withdraw consent for any consent-based processing at any time | Email dpo@oleyn.ai |
| Restrict Processing | Request restriction while a dispute is resolved | Email dpo@oleyn.ai |
We respond to all rights requests within 30 days. For complex or high-volume requests, we may extend by a further 30 days with written notice. Rights requests are free of charge; manifestly unfounded or excessive requests may incur a reasonable fee.
End Users should direct requests to the Client in the first instance. Shrobon will cooperate with Clients to fulfil rights requests involving data we process on their behalf.
The provisions below apply in addition to Part A for users in the indicated jurisdictions. Where Part B conflicts with Part A, Part B prevails.
Singapore is Shrobon’s primary jurisdiction of incorporation and operation. The PDPA governs all processing of personal data in Singapore and applies to Oleyn Pte. Ltd. as both a data controller (for Client data) and data intermediary (for End User data).
Note: PDPA rights vest in individuals whose personal data is collected. End Users of our Clients’ platforms should first contact the relevant Client as their data controller.
Where Shrobon processes personal data of individuals located in the EU/EEA — whether as a data controller or data processor acting on behalf of a Client — the EU General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) applies.
Personal data of EU/EEA residents is processed on Shrobon’s Singapore-based infrastructure. Singapore does not currently hold an EU adequacy decision. The transfer mechanism relied upon is the EU Standard Contractual Clauses (SCCs) (Commission Decision 2021/914) incorporated into Shrobon’s Data Processing Agreement with EU Clients. A Transfer Impact Assessment (TIA) is conducted for Singapore as the destination country.
Shrobon provides a GDPR-compliant Data Processing Agreement to all EU/EEA Clients. This DPA satisfies the requirements of GDPR Article 28 and covers: subject matter, duration, nature and purpose of processing, type of personal data, categories of data subjects, and obligations of both parties. Contact dpo@oleyn.ai to obtain the DPA.
Representative: Shrobon does not currently maintain a formal EU Art. 27 representative. EU Clients processing significant volumes of EU personal data through Shrobon should raise any representative requirement with our DPO.
Breach notification: Where Shrobon becomes aware of a personal data breach affecting EU/EEA individuals, we will notify the affected Client within 24 hours to enable the Client to fulfil their 72-hour regulatory notification obligation.
The UK GDPR (as retained in UK law by the European Union (Withdrawal) Act 2018) and the Data Protection Act 2018 apply to processing of personal data of individuals located in the United Kingdom.
Shrobon’s commitments under UK GDPR mirror those described in Section 13.2 (EU GDPR) with the following differences:
UK residents hold the same rights as EU residents (Art. 15–22 equivalent), and may lodge complaints with the ICO. Subject Access Requests should be directed to dpo@oleyn.ai with subject line “UK SAR”.
The Privacy Act 1988 (Cth) and the 13 Australian Privacy Principles (APPs) apply to Shrobon’s processing of personal information of individuals in Australia. Shrobon is subject to the Privacy Act as an overseas organisation that collects personal information from individuals in Australia and carries on business in Australia through its Australian Clients.
The Privacy and Other Legislation Amendment Act 2024 strengthened Australia’s privacy framework effective December 2024. Key updates affecting Shrobon include:
Australian Clients’ personal information is processed on Shrobon’s Singapore-based infrastructure. Shrobon addresses APP 8 through contractual safeguards in its Australian Client agreements, binding Shrobon to handle Australian personal information in a manner consistent with the APPs.
Shrobon will notify affected Australian Clients promptly upon discovering an eligible data breach involving Australian personal information. This enables the Client to assess their NDB obligations and, where required, notify the OAIC and affected individuals. OAIC contact: www.oaic.gov.au.
Australian Clients and End Users may direct privacy inquiries to dpo@oleyn.ai with subject line “Australian Privacy Request”. We respond within 30 days.
As of the effective date of this policy, Bangladesh does not have a fully enacted comprehensive personal data protection law. The draft Personal Data Protection Act received Cabinet approval in principle in November 2023, and a Data Protection Ordinance 2025 has been proposed but not yet enacted. The primary applicable legal framework comprises the Cyber Security Act 2023 and the Information and Communication Technology Act 2006.
Shrobon does not currently have a significant presence in the United States and does not actively market to US consumers. However, to the extent that Shrobon processes personal information of California residents on behalf of Clients, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) may apply.
Where a California-based Client processes personal information of California consumers through Shrobon, the Client is the “Business” under CCPA and Shrobon is a “Service Provider”. Shrobon does not:
California residents may submit requests to dpo@oleyn.ai with subject line “California Privacy Request”. We will respond within 45 days, extendable by a further 45 days with notice.
Shrobon monitors the expanding patchwork of US state privacy laws (Virginia CDPA, Colorado CPA, Texas TDPSA, etc.) and will update this policy as these laws materially affect our operations. Shrobon’s universal practices — data minimisation, purpose limitation, security, and user rights — align with the core requirements of enacted US state privacy laws.
Where Shrobon processes personal information of Canadian individuals in the course of commercial activities, Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial laws apply. For Quebec-resident individuals, Law 25 (Act to Modernize Legislative Provisions as regards the Protection of Personal Information) imposes additional requirements.
Shrobon may process personal data of individuals in other ASEAN member states where Clients operate. Shrobon applies its PDPA-standard baseline practices across all ASEAN jurisdictions and additionally monitors and aligns with country-specific requirements:
| Country | Primary Law | Key Requirement for Shrobon |
|---|---|---|
| Malaysia | Personal Data Protection Act 2010 (PDPA MY) | Seven data protection principles; no cross-border transfer to non-whitelisted countries without consent — Singapore is permitted |
| Philippines | Data Privacy Act 2012 (DPA PH) | NPC registration for data processors; data subject rights; 72-hour breach notification |
| Thailand | Personal Data Protection Act 2019 (PDPA TH) | Consent-heavy framework; DPO requirement for large-scale processing; cross-border transfer restrictions |
| Indonesia | Personal Data Protection Law 2022 | Data controller/processor distinction; consent; breach notification within 14 days; DPO for high-risk processing |
| Vietnam | Decree 13/2023/ND-CP | Consent and processing purpose transparency; cross-border transfer approval may be required |
Where a specific ASEAN jurisdiction’s law imposes requirements more stringent than Shrobon’s PDPA baseline, Shrobon will implement those requirements for data processed on behalf of Clients in that jurisdiction. Clients with operations in specific ASEAN countries should confirm compliance requirements with their local legal counsel and contact dpo@oleyn.ai to discuss any specific contractual needs.
Shrobon is a business-to-business platform not directed at children. We do not knowingly collect personal data from children under 13 years of age. Where applicable laws set a higher minimum age (e.g., 16 under GDPR, 18 under Bangladesh’s draft PDPA), we apply the locally applicable standard for Clients operating in those jurisdictions.
Clients deploying Shrobon in consumer-facing contexts where children may be users are responsible for:
We may update this Global Privacy Policy periodically to reflect changes in our services, technology, or legal obligations across jurisdictions. We will:
Your continued use of Shrobon after the effective date of an update constitutes acceptance of the revised policy. If you do not accept a material change, you may terminate your subscription in accordance with our Terms of Service.
DATA PROTECTION OFFICER
Oleyn Pte. Ltd. (UEN: 202432609R)
Singapore
Email: dpo@oleyn.ai | Phone: +65 8960 1986
For privacy enquiries: Subject line: “Privacy Concern”
For data rights requests: Subject line: “Data Rights Request — [your jurisdiction]”
For breach reports: Subject line: “URGENT — DATA BREACH”
We aim to acknowledge all privacy enquiries within 2 business days and provide a substantive response within 30 days.
This Global Privacy Policy is governed by the laws of the Republic of Singapore, without prejudice to mandatory consumer protection provisions in other applicable jurisdictions.
Version 2.0 | Effective 1 November 2025